2/7/2024 0 Comments Whatsapp pricingImagine a customer sends your business a message because they are looking for a product but can’t find it in the store. Pricing in the new model is determined based on which type of conversation it is, either user- or business-initiated.Ĭonversations started by customers fall under this type. This can either be a ]proactive business-initiated message or a reply to a user-initiated message. Meaning that businesses will now be charged per 24-hour session (i.e., conversation) rather than for notifications sent.Ī conversation is simply a fixed 24-hour session that is initiated when the business sends a message. This model assumes that customer service requests can be resolved within a 24-hour session. It’s an outcome based model that focuses on how the API is being used in customer service situations. WhatsApp will move from its current notification-based pricing model to a conversation-based pricing model. WhatsApp Business entered the scene with message templates and, starting February 1st, 2022, a welcomed change is coming to its pricing model. More and more businesses are taking advantage of the messaging app that has a solid user base of 2 billion active users. Instead, these are also included in the cost per conversation.The launch of the WhatsApp Business API caused a ripple effect in the customer service sphere. Note: Since 1 February 2022, WhatsApp no longer charges for the sending of message templates. These fees are in addition to the Clickatell fees. (Marketing, utility, and authentication conversations are not part of the free tier.) If you have a prepaid account, it is important that your account balance is sufficient to cover these fees.Įach WhatsApp Business Account gets 1,000 free service conversations each month across all of its business phone numbers. These 24-hour conversation sessions start whenever the first message is delivered by a business, either in response to a user inquiry or if a business-initiated message template is delivered.Ĭonversation-based fees are deducted from your account balance at the start of every conversation. customer-initiated conversations and per region. Out-of-bundle rate - When the volume limit has been reached, each additional outbound message will be rated at a specified out-of-bundle rate per message.Īll conversations are measured in fixed 24-hour sessions and charges differ for business-initiated vs. Inbound messages received from end-users are free and don't consume your Business Message Bundle. If you stay within the volume limit, you will only be charged the fixed monthly fee and there won’t be any out-of-bundle fees. Volume limit - A Business Message Bundle includes a fixed number of outbound messages. These bundles include:įixed monthly fee - You will be charged a fixed monthly fee for the duration of your subscription. For detailed/specific pricing information, please contact Sales.Ĭlickatell offers various monthly WhatsApp Business Message bundles. The total price you will pay for using WhatsApp via Clickatell consists of two components:Īn overview of these components is given below. If you are on one of our paid packages, please reach out to your account manager or our Sales Team. Only applicable to our self-serve/Connect Lite clients.
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